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USD Students Win First Place in National Sports Entertainment Competition

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Robin Ammon with the 2021 USD team that competed at the national SEVT Conference. They are holding their trophy and smiling at the camera. This was the first year USD won first place in the SEVT Conference.
VERMILLION, S.D. – University of South Dakota students won first place in the case study competition at the Sport and Entertainment Venues Tomorrow (SEVT) Conference that was held Nov. 17-19 in Columbia, South Carolina.
This was the eighth consecutive year USD has been invited to compete at the national SEVT Conference and the first time a team has won first place.
“After several years of placing second, the 2021 team was able to bring home a first-place trophy” said Robin Ammon, Ed.D., chair of the Kinesiology and Sport Management (KSM) program. “The team did an amazing job of presenting a concise, professional and thought-provoking response to the case study.”
The team consisted of sport marketing and media majors Sierra Prue and Josephina Wright, sport management majors Olivia Wade and Liz Cordell, and business administration major Moria Duncan. The team members are enrolled in Ammon’s Sports Facility & Event Management course.
“Getting the opportunity to attend and compete at the SEVT Conference was an eye-opening experience to what the sports world has to offer,” Prue said. “Being able to be a part of the first-place team was a wonderful experience, and we worked hard to think outside the box and come up with a presentation that was different.”
In the case study competition, teams compiled a 15-minute oral presentation to a panel of expert academic and industry judges. The case study for this year’s competition was titled “One Nation, Two Teams: Repositioning the Toronto Blue Jays Among the Threat of a New Entrant.”
In addition to the competition, the SEVT Conference brought together sport and entertainment industry leaders, students, and teachers to discuss and analyze sport, entertainment and venue industries.
Ammon said that the conference was a great opportunity for students to gain real-world experience outside of the classroom.
“While academics are definitely our students’ top priority, outside university experiences provide rich rewards and leadership opportunities,” Ammon said. “The SEVT Conference is an amazing event that not only provides an opportunity to listen to current industry experts, but it also allows our students to increase their networking opportunities.”
Founded in 1862 and the first university in the Dakotas, the University of South Dakota is the only public liberal arts university in the state, with 202 undergraduate and 84 graduate programs in the College of Arts & Sciences, School of Education, Knudson School of Law, Sanford School of Medicine, School of Health Sciences, Beacom School of Business and College of Fine Arts. With an enrollment of nearly 10,000 students and more than 400 faculty, USD has a 16:1 student/faculty ratio, and it ranks among the best in academics and affordability. USD’s 18 athletic programs compete at the NCAA Division I level.


Hanna DeLange
USD News


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