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South Dakota State Fair Unveils New Logo

For Immediate Release: Thursday, September 1, 2022
Media Contact: Candi Briley, 605.353.7340
South Dakota State Fair Unveils New Logo
HURON, S.D. – The South Dakota State Fair and the South Dakota Department of Agriculture and Natural Resources (DANR) unveiled a new South Dakota State Fair logo Wednesday night at the Red Wilk Construction Tuff Hedeman Bull Bash.
“At its heart, the State Fair is about agriculture and youth events, having fun, and showcasing the best of the great state of South Dakota,” said state fair manager Peggy Besch. “The new logo captures those themes, and we are excited to have it represent our fair for years to come!”
Over the past 50 years, the State Fair has had at least three completely different logos, not including a Centennial logo. From the mid 1970’s through 1981, the State Fair had one distinct logo with minor variations added occasionally. A new logo was developed to celebrate the State Fair’s centennial celebration in 1984. Since 1985, words and fonts have been changed but, overall, the fair’s logos have been very similar to what we currently call the State Fair logo.
Merchandise branded with the new logo is now available at the information kiosk across from the Family Living Center.
The 2022 South Dakota State Fair runs Thursday, September 1 through Monday, September 5. Channel Seeds preview night will be Wednesday, August 31. For information about the South Dakota State Fair, contact the Fair office at 800-529-0900, visit or find them on Facebook, Instagram, and Twitter.


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